A digital product development company is a diverse team of specialists that helps businesses of all sizes create useful, comfortable, and responsive products.
The research, design, and launch of your digital product design is the most risk-prone undertaking. Why is it risky? Because, without a multidisciplinary approach, you can lose sight of what’s most important and design a product that doesn’t solve real problems.
Products fail because of one reason — if they are useless. Not because of tech problems or an unattractive UI, although these won’t help users love your product, but because the product doesn’t solve any pain and is a pain to use.
In this blog post, we will explore the advantages of working with a digital product development company and how it can help create products that meet your goals.
In this article
What is a Digital Product?
Let’s start by understanding what a digital product is.
Digital products are software-based websites or platforms that improve lives by providing a solution.
Businesses often create digital products as a means to an end. For example a website that engages users and converts new customers. There comes a point when you must decide, "Do I try to build this thing internally?" A digital product can be designed in-house if your company has all the necessary specialists including the following:
- Product designer
- Web designer
- UI/UX designer
- Motion designer
- Interaction designer
- Front-end developer
If you don’t have these specialists on hand, hiring a permanent team of designers and developers can be costly, time-consuming, and delay your time to market.
We don’t want that, so the other option is hiring freelancers to do the job. While this is a viable option, a freelance designer and developer cannot be considered a coherent, multidisciplinary team and the project might not be completed to its full potential.
To design a digital product that is made with your target users and business goals in mind, you’ll need a digital product development company.
What is a Digital Product Development Company?
A digital product development company takes ideas or an existing product and develops it into a world-class product that solves business and customer problems.
It has a full-stack team that will take care of the entire digital product design and development process from research, and design audits if there was an existing product all the way to launch and maintenance.
While a software development agency builds digital products based on set criteria, a digital product development company creates a product strategy that works in the business’s favor.
Many digital product development companies, including Flexy, service businesses big and small from a wide range of industries. We help day-one startups launch irresistible products, improve conversion for midsize businesses, and design unmatched experiences for established players and NGOs.
Product Strategy
When you hire a digital product development company, they start by discussing your needs, problems, goals, and principles to develop the product roadmap.
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Services Provided
The digital product development process can be slow and disjointed because of all the different tasks and elements that go into its creation and launch.
Digital product development companies like Flexy solve this problem by bringing top-tier specialists from different spheres under one roof. What happens when leaders in their fields unite? They create a system to fully understand the client and use each other’s unique strengths like bees in a hive.
This way, you will have experienced multidisciplinary designers, product managers, and developers working as an extension of your company.
A digital product development company will provide:
- Mobile development
- Web development
- E-commerce development
- Branding
- UX/UI design
- Motion design
- Content creation
- SEO
10 Advantages of Hiring a Digital Product Development Company
We’ve already touched upon the cost-effectiveness and convenience of a digital product development company, but let’s look at other benefits.
- You get to work with an experienced team that knows what works best
Having created hundreds of successful products, a digital product development company will know all the best practice solutions for different business needs. For instance, Flexy is known for developing products for companies in diverse industries like Healthcare, FinTech, Venture Capital, Education, Non-Profit, and ML.
- Your digital product will suit your business needs
The digital product will be designed and developed with your company’s requirements, competitor research, and users’ needs in mind. The digital product development team will offer effective solutions that will help you connect with your target audience and make you stand out.
- Benefit from the best technology and tools
Digital product development companies like Flexy keep testing new tech and improving their workflow to provide top-quality services. Our designers and project managers not only pick out the latest tools but, most importantly, use software that works best. This is what helps us hit deadlines and keep our clients happy!
- Your Time-to-Market will be faster
You’ll have the advantage of a well-established, systematic product management system that will guarantee on-time delivery that fits your budget.
- Enjoy better Return on Investment (ROI)
When you hire a digital product development company like Flexy, you can expect to have the highest quality product design, quick time-to-market, and efficient time management compared to when you create the product yourself.
- Delegate the product development and stay operational
Another advantage is that you can focus on your daily operations while the digital product development company creates your site or platform. Sure, Flexy keeps you updated and you’ll know the latest design changes, but you are free to participate in the product development as much as you wish. That said, we love it when our clients’s team proactively engages and brainstorms with us.
- You’ll get a functioning product fast with no surprises
Be prepared to receive transparent updates about all the decisions and changes made, frequent meetings, and constant reiteration. By keeping things clear and predictable digital product development companies like Flexy quickly take projects from concept to launch.
- Relish better brand visibility
You now know that products are successful when they are useful. A digital product development company can create a useful product by designing positive experiences. Users will then build a strong brand association by engaging with the digital product and viewing branded content.
- You can stay flexible and scale your product
Don’t worry about making changes to your digital product design mid-project! A digital product development company will adjust to your business’s changing needs and adapt their resources accordingly. Many of Flexy’s clients added branding or new pages to their initial MVP scope and our team happily accommodated their needs. Sometimes, we even deploy multiple designers to complete a project on time.
- Stay safe with ongoing support
The teams at digital product development companies have a customer-centric and problem-solving approach. Their priority is to ensure the product is functioning as planned and that the users don’t encounter problems, which is why Flexy offers ongoing design and development support post-launch.
Tips on What to Expect During a Kickoff Meeting
At Flexy, we create product strategies with our clients and we do so by having a call to talk everything over. Usually, prior to the meeting, we send a list of questions for you to answer and prepare for the call. During the call, one of the company co-founders and a project manager will lead the kickoff meeting to learn more about your company and discuss the scope of work. Our team will be in touch throughout the digital product development process.
Some of the typical questions we ask are:
- What is the most important thing you want a visitor to understand about your company?
- What is the purpose of your digital product?
- How does your product work exactly?
- What would your users’ main objectives be?
- Do you want any transitions/animations?
Our goal is to have all the information we need to create a product strategy, which involves the following:
- Plan the MVP
- Agree on the project budget and timeframe
- Outline the design and tech specifications
- List all resources needed to create the digital product
- Set expectations for the digital design system
- Agree on metrics to track the digital product’s success
