Proone Labs, a biotech consulting company, needed a cohesive brand identity and digital presence that reflected their scientific expertise and innovation. We at Flexy Global delivered a comprehensive solution, combining modern branding, intuitive UX/UI design, and dynamic animations to create an engaging and credible platform for their stakeholders.
What is Proone Labs?
Proone Labs is a biotech consulting firm that supports small and mid-sized pharmaceutical companies from early business development to preclinical research and regulatory preparation. They help their clients with business strategy and planning, fundraising, IP protection, compliance, R&D, and commercialization of new drugs. Their expertise includes antibodies, antibody-drug conjugates, cell reprogramming, small molecule pharmacokinetics and pharmacodynamics, cell line development, and more.
Challenge
Proone Labs approached Flexy with a challenge: to develop a brand identity that would reflect their vision and scientific expertise. The existing brand identity lacked cohesion and failed to reflect the company's technological advancements.
Proone Labs needed a distinctive and engaging brand presence that would differentiate them from competitors and establish credibility. Their objective was to create a compelling and visually striking website that would resonate with key stakeholders in the biotech industry—investors, researchers, and potential collaborators.
Our Approach and Workflow
At Flexy Global, we follow a proven workflow that enables us to deliver high-quality custom projects reflecting our clients’ vision. An extremely important element of our process is effective communication and a system of ideation, discussion, feedback, and implementation. This project was no exception.
Here’s the breakdown of our process:
- Discovery & Research: We conducted comprehensive research into the biotech industry, Proone Labs' competitors, and target audience.
- Concept Development: We developed initial mood boards, color palettes, and typography to define the brand's visual identity.
- Design & Prototyping: This step involved creating prototypes and wireframes.
- Development & Integration: We implemented the design using Webflow, ensuring a smooth and responsive digital experience.
- Testing & Refinement: We performed usability testing, refined animations, and optimized performance across multiple devices.
- Finalization & Launch: We finalized branding assets, launched the website, and provided Proone Labs with all the necessary materials for continued brand consistency.
Comprehensive Solution
Following the process described above, we delivered a comprehensive branding and design package conveying the innovative spirit of Proone Labs. Our deliverables included:
- A new, modern brand identity.
- A brand-focused, interactive landing page.
- Custom visuals and animations.
- Webflow development.
- Cohesive typography and color palette.
- Data-driven UX/UI improvements.
- Enhanced mobile responsiveness.
- Optimized performance for a better user experience.
In the sections below, we explain the key aspects of our solution in more detail.
Color Palette
At the heart of any strong brand identity is color selection — it is an important factor in shaping perception. We explored various possibilities and presented multiple options to Proone Labs. After discussions with their leadership team, we suggested coral as the primary brand color, and the company approved this choice.
This vibrant hue aligns with the essence of biotechnology, conveying energy and innovation. Coral is an activating, life-affirming color that blends the energy of orange with the softness of pink. This balance creates a fresh, lively, and optimistic tone, which aligns perfectly with Proone Labs' mission.
To reinforce the brand’s futuristic appeal, we complemented coral with secondary shades of deep blue and soft white. This color contrast creates a dynamic and professional visual language.
The selected color scheme extends throughout the brand’s digital and print materials.
Typography
Our choice of typography had to complement and strengthen the color palette. We opted for the Satoshi font, a modern, clean, and highly legible typeface that conveys clarity and innovation. This font enhances readability and emphasizes Proone Labs’ dedication to precision and scientific rigor.
UX/UI
In UX/UI design, we used visual elements that echo biological and molecular themes that reflect the company’s biotech expertise.
We created effortless and intuitive navigation by structuring content logically and using familiar design patterns so website visitors can instinctively find what they need. We also reduced unnecessary steps to ensure quick access to key information.
Dynamic micro-interactions add a layer of engagement. Importantly, with a mobile-first approach, we made sure everything ran without a hitch across all devices.
Animation
The landing page features animations that resemble cellular structures and scientific processes, adding to an immersive, dynamic feel.
Animations serve several purposes:
- Visually represent biotech concepts.
- Enhance storytelling through interactive scrolling experiences.
- Guide users through Proone Labs' innovative solutions.
- Reinforce the futuristic and scientific essence of the brand.
Branding
In our branding approach, we aimed to balance the scientific and aesthetic aspects. We crafted a cohesive visual language across all touchpoints, from digital platforms to print materials.
We created the following branding components:
- A logo reflecting scientific progress and innovation
- Data visualization elements that highlight Proone Labs’ achievements, such as FDA drug approvals, cell lines developed, successfully funded startups, etc.
Results
The new branding and digital presence of Proone Labs successfully position the company as a pioneer in biotechnology. The cohesive visual identity, interactive website, and dynamic animations reflect the company’s forward-thinking approach, creating a strong, recognizable, and engaging brand experience.
The brand’s improved clarity, professionalism, and modern aesthetics set it apart from the competition.
As a result, Proone Labs has:
- Strengthened its presence in the biotech industry
- Improved user experience and digital accessibility
- Enhanced brand awareness through cohesive design elements
- Established a long-term branding strategy that supports future growth
We are delighted to have had the opportunity to collaborate with the company and contribute to its development and success.
If you're looking to enhance your brand and create a great digital experience for your customers, we're more than happy to help. Let’s chat about how we can make your vision a reality!
Discover how Flexy Global transformed Proone Labs' brand identity and digital presence with modern design, intuitive UX/UI, and dynamic animations. Learn about our strategic approach to creating a cohesive, engaging, and credible biotech platform.
